Agencies’ metaverse practices ramp up in preparation for new digital age
Major marketers including Coca-Cola, McDonald's and P&G have planted their flags on the metaverse, with new activations rolling out at...
Month: March 2022
Jack in the Box trolls McDonald’s over broken ice cream machines
Dive Brief: Jack in the Box will take over McBroken.com, a website that helps consumers find out whether their local...
Cheetos goes touchless in hands-free pop-up at SXSW
Dive Brief: Cheetos is debuting a "Hands-Free House" in Austin, Texas, during South By Southwest (SXSW) this month, per a...
Swaying media audiences with hyper-personalized triggers
Remember when hyper-personalization was a nice-to-have rarity? We don't live in that world anymore. "Made-for-me" experiences have become the norm...
Create Your Free Website
If you are bringing your brick and mortar retailer on-line or planning to launch an eCommerce retailer, having a advertising...
YouTube shifts Brandcast to upfronts in latest sign of streaming, TV convergence
Dive Brief: YouTube will host its Brandcast presentation during the TV upfronts for the first time, breaking with a tradition...
OTT ad spend reaches $1.3B as budgets shift to streaming content
Dive Brief: Five streaming services — Hulu, HBO Max, Discovery+, Paramount and Peacock — accounted for 65% of over-the-top (OTT)...
Can brands stay safe in the metaverse?
As the metaverse makes the leap into reality, marketers are eager to figure out where this new frontier fits into...
WPP grows at fastest pace in 20 years as experience, commerce surge
Dive Brief: WPP reported full year like-for-like revenue increased 13.3% percent in 2021, per its latest earnings report. The agency...
Macy’s to invest $5B in social responsibility efforts
Dive Brief: Macy's announced Tuesday a commitment to spend $5 billion by 2025 on efforts to "create a more equitable...
