How the producer economy is changing influencer marketing
Influencer marketing is evolving into what's being called "the producer economy" consisting of content creators who seek to build their...
Year: 2022
Kia puts 10K Robo Dog NFTs up for adoption
Dive Brief: Kia America is releasing its first nonfungible token (NFT), which is based on Robo Dog, the character featured...
KFC selects MullenLowe as AOR to complete marketing makeover
Dive Brief: KFC U.S. on Feb. 10 selected MullenLowe as its strategic and creative lead agency of record, per a...
Busch Light’s new ad touts growing investment in female NASCAR drivers
Dive Brief: Busch Light in an ad during the Daytona 500 will announce a new program sponsoring every female NASCAR...
Applebee’s CMO on embracing everything from ’80s nostalgia to metaverse buzz
Last month Applebee's unveiled its "Here's to The Regulars" campaign, a series of 15-, 30- and 60-second ads that highlight...
Campaign Trail: Lay’s Super Bowl return kicks off years-long creative roadmap
Campaign Trail is our analysis of some of the best and worst new creative efforts from the marketing world. View...
Things to know before getting a home loan for your second home
Buying real estate or home is considered an investment. The pandemic has changed the investment scenario and made things uncertain....
Amazon previews NFL’s shift to streaming with Super Bowl spot
Dive Brief: Amazon's Prime Video will air a 30-second ad during the Super Bowl to promote "Thursday Night Football," which...
Chewy asks pet lovers on TikTok Live date with rescue animals
Dive Brief: Chewy is hosting a TikTok Live event on Feb. 14 to help people find love from rescue animals,...
‘We’re back’: Humor, optimism make a big return in Super Bowl LVI ads
The Super Bowl rarely goes off without a hitch in a good year, let alone a period of volatility. The...
