Once an afterthought, brand licensing reaps billions for CPGs hungry for growth
Despite an enviable portfolio of iconic billion-dollar brands and widespread recognition, even a well-known company like Hershey sometimes needs a...
Year: 2022
Victoria’s Secret’s Pink introduces XXL swimwear with the help of a TikTok star
Dive Brief: TikTok star and curve model Remi Bader has signed on as a brand ambassador and size consultant to...
Walmart’s ad business hits $2B as automation plays larger role
Dive Brief: Walmart's advertising business generated $2.1 billion in revenue last year as the big-box retailer expanded its marketing technology...
Coke lifts off new innovation platform with ‘space-flavored’ Starlight cola
Dive Brief: Coca-Cola announced a new Coca-Cola Creations initiative that will see the soft drink marketer introduce limited-edition experimental flavors...
Pepsi’s Super Bowl halftime show app reflects interest in second-screen experiences
Pepsi on Sunday night offered an immersive mobile experience to sports and music fans by livestreaming its star-studded Super Bowl...
Kraft Heinz teams with Google to accelerate digital transformation
Dive Brief: The Kraft Heinz Company and Google announced a multiyear strategic partnership that seeks to accelerate the CPG giant's...
Should more retailers be on Roblox?
If you haven't heard of Roblox, ask your 10-year-old to explain it. Because while most of the adult population may...
Mtn Dew takes aim at tired advertising tropes with ‘Always Sunny’ star
Dive Brief: Mtn Dew has enlisted actor Charlie Day for a year-long campaign that tears down tired advertising tropes, according...
Google’s end to cross-app tracking on Android marks latest advertiser hurtle
Google announcement that its Privacy Sandbox will land on Android marks the next step toward privacy-centric advertising for a mobile...
What Is Advertising? Definition Of Advertising, Promoting That means
With our greatest-selling course Begin-a-Business one hundred and one. Protected self-insurance coverage is an alternative risk financing mechanism by which...
