Avocados from Mexico fuses branding, performance marketing for Super Bowl return
Dive Brief: Avocados from Mexico (AFM) is rolling out a multichannel campaign in the lead up to its return to...
Year: 2022
Cancel culture: Trouble for brands or just noise?
Dive Brief: While about half of U.S. online adults say they'll boycott a brand due to unethical business practices or...
GroupM: Next-gen tech hype wanes while consumer data wariness rises
Dive Brief: Consumer anxiety around personal data is on the rise, with 77% of survey respondents agreeing that they are...
Why agency account reviews are set to continue their rapid pace in 2022
Last year was full of headline-grabbing account reviews and consolidations, as blue-chip brands such as Coca-Cola, Facebook/Meta and Unilever shifted...
Twitter invests in Aleph Group to support digital ad expertise globally
Dive Brief: Twitter has taken a minority stake in digital ad firm Aleph Group, which is the social media site's...
Starbucks commits to a more diverse supply chain
Dive Brief: Starbucks plans to increase its annual spend with diverse suppliers to $1.5 billion by 2030, almost double the...
The long and short of it: understanding video options in a fragmented world
The following is a guest post by Patrick Harris, vice president of global agency development at Meta. Opinions are the...
Expect jagged growth of media consumption as saturation point nears
Dive Brief: While consumers spent more time with media in 2021, the growth rate decelerated from the previous year to...
NBCUniversal crowns iSpot.tv a preferred measurement partner amid strategy shakeup
Dive Brief: NBCUniversal has named iSpot.tv a preferred measurement partner in a multiyear pact that touches across its One Platform...
Gap taps Frank Ape creator for NFT drop focused on spreading positivity
Dive Brief: Gap is making its first foray into the world of nonfungible tokens (NFTs) through a collaboration with New...
