SEARCH ENGINE OPTIMISATION & Content material Marketing Manager
In case you are bringing your brick and mortar retailer online or planning to launch an eCommerce store, having a...
Month: January 2022
Hugo Boss shifts gears with major rebranding
Dive Brief: As part of its ongoing "Claim 5" growth strategy, Hugo Boss on Wednesday announced logo updates and the...
Why 2022 shouldn’t be ‘2020, too’ for the events industry
The following is a guest post by Rachel Polin, a director at Media.Monks. Opinions are the authors' own. If you've...
Agency M&A outlook: Change is coming
With consumers rethinking their priorities, employees rethinking their jobs and marketers rethinking their rosters, it should naturally follow that agencies...
What a raft of CPG rebrands portend for marketer priorities in 2022
Even as the pandemic continues to upend daily life, there is hope that stabilization and normalization could be on the...
Understanding The Claims Course of
Today, even the sphere of dentistry is wealthy in artistic entrepreneurs who actively create and introduce items and providers that...
Data marketing spend tops $29B in US as cookie deadline looms
Dive Brief: U.S. ad spending reached $436.3 billion in 2021, a 21.6% year-on-year increase over pandemic-recessed 2020 and the strongest...
Miller Lite skirts Super Bowl ad block with metaverse bar
Dive Brief: Miller Lite is partnering with metaverse company Decentraland to bring a virtual bar to patrons during Super Bowl...
Unilever realigns focus on product categories amid claims it’s lost its way
Dive Brief: Unilever is reorganizing from its current "matrix structure" to focus on five category-specific business groups, each of which...
M&M’s celebrates iconic albums in packaging play following controversial rebrand
Dive Brief: M&M's is introducing packaging for its candies that pays tribute to four breakthrough musical artists, according to a...
