The uphill battle facing Jaguar Land Rover’s new boss
However, streamlining the ranges to eliminate overlaps could help, along with Bolloré clearly differentiating the Land and Range Rover marques...
Linda J. Dodson
want a leader in insulation as the world goes green? Head to Co Cavan, Ireland
When we think of carbon emissions, images of gas-guzzling SUVs and airliners tend to pop into our minds. But four in...
‘Should I lend my daughter my new Mercedes so she can avoid the bus during Covid-19?’
Just before we went into lockdown, I splashed out on a new Mercedes-Benz – a C-Class coupe I’d had my...
Pizza Express to shut 73 restaurants and cut 1,100 jobs
Pizza Express has confirmed it will shut 73 outlets and axe 1,100 jobs as restaurant chains buckle under the pressure...
How Covid convinced M&S to cut another 7,000 staff
The pandemic has given Marks & Spencer a much needed kick up the backside. While a chunk of its employees...
Accenture buys CreativeDrive to expand output of content for brands
Dive Brief: Accenture bought CreativeDrive, a startup that leverages a network of on-premise studios and a tech platform to help...
Keebler brings the brand into the real world in far-reaching refresh
Dive Brief: Ferrara Candy Co., which is owned by the Ferrero Group, is launching a new multichannel marketing campaign to...
Clorox touts odor-fighting cat litter with The Try Guys YouTube deal
Dive Brief: Clorox has teamed up with YouTube comedians The Try Guys to market its latest scent of Fresh Step...
Campaign Trail: Adobe illustrates how constraints can foster creativity with virtual film festival
Campaign Trail is our analysis of some of the best and worst new creative efforts from the marketing world. View...
HBO Max shares Pinterest recipes to promote Selena Gomez quarantine cooking show
Dive Brief: HBO Max partnered with Pinterest to promote the streaming service's new show "Selena + Chef," starring pop singer...
