Bodyarmor teams with US Tennis Association ahead of Open this month
Dive Brief: Bodyarmor Sports Drink has entered a multiyear partnership with the United States Tennis Association (USTA), which named the...
Linda J. Dodson
What COVID-19 did to customer loyalty
Consumers recently have become more loyal to the brands they shop. According to a survey from e-commerce marketing platform Yotpo...
TikTok inks 3-year deal with New York Yankees
Dive Brief: TikTok is teaming up with the New York Yankees and the YES Network to build a deeper connection...
Retailers’ back-to-school ads resonate by empathizing with uncertainty, study finds
Dive Brief: Target, Walmart, Kohl's and JCPenney are among the brands running back-to-school campaigns that empathize with, but do not...
China’s ‘princess of Huawei’ Meng Wanzhou faces her biggest battle yet
For the “princess of Huawei” the two years since her arrest have been challenging, as the telecoms firm has come...
Battle for legal cannabis lights up as lobbyists make economic case
These groups are flanked by a host of societies and think-tanks that seek to bolster the evidence-based research into the...
What is a Lifetime Isa, and how do I open one?
Following the popularity of the Help to Buy Isa, in 2017 the Government decided to introduce a new scheme to...
Covid spending spree cannot last forever
Firstly, demographics. Prior to Covid-19 (and, indeed, Brexit), there was a pointed awareness of the expanding cost of an ageing...
Times are tough, but young people can find joy in starting their own business
Q: My granddaughter, who got her A-level results last week, is considering her future. In these difficult times, can you...
Apple lets China’s WeChat bypass its rules, former app review chief claims
Apple has been accused by one of its former executives of openly allowing China’s WeChat an exemption from the US company’s strict...
