Brands invest less in promoting ads with women in professional roles, study finds
Dive Brief: Between 2020 and 2021, 58% of characters in CPG ads were female while 41% were male, according to...
Dive Brief: Between 2020 and 2021, 58% of characters in CPG ads were female while 41% were male, according to...
Dive Brief: Dollar Shave Club has signed a name, image and likeness (NIL) deal with Gonzaga University star Drew Timme,...
Dive Brief: Degree is launching the "Bracket Gap Challenge" to raise awareness around this year's NCAA Women's tournament, according to...
Dive Brief: Brands placing ads on Gannett properties were impacted by domain spoofing, a practice where ad inventory is misrepresented...
What's SEO marketing? So, you begin out with some beautiful jewelry designs but how do you flip it right into...
Dive Brief: Irish whiskey brand Tullamore D.E.W., owned by William Grant & Sons, has partnered with Pat LaFrieda Meat Purveyors...
After years of stratospheric growth, plant-based foods are expected to continue comprising a bigger share of menus, plates and stomachs,...
Dive Brief: Omnicom Group acquired digital experience consultancy TA Digital to expand its digital transformation, content management, commerce and customer...
Dive Brief: Procter & Gamble will suspend all media, advertising and promotional activity in Russia in response to its invasion...
Dive Brief: Brands are increasingly shifting budgets to power creator-driven marketing campaigns, with 66% reporting they spent more on this...