Red Flags in Social Media and Digital Trust Issues 
Optimizing Your Well Water System: Maintenance Strategies for a Reliable Water Supply 
The Truth About the Competitive Gaming Lifestyle 
Understanding Social Media Background Check in Talent Screening 
How A Waste Broker Simplifies Costs and Improves Waste Control Brands invest less in promoting ads with women in professional roles, study finds
Dive Brief: Between 2020 and 2021, 58% of characters in CPG ads were female while 41% were male, according to...
Dollar Shave Club signs ‘chin-fluencer’ to NIL deal for March Madness
Dive Brief: Dollar Shave Club has signed a name, image and likeness (NIL) deal with Gonzaga University star Drew Timme,...
Degree looks to close gender ‘bracket gap’ during March Madness
Dive Brief: Degree is launching the "Bracket Gap Challenge" to raise awareness around this year's NCAA Women's tournament, according to...
Gannett advertisers hit by domain spoofing, spotlighting programmatic issues
Dive Brief: Brands placing ads on Gannett properties were impacted by domain spoofing, a practice where ad inventory is misrepresented...
Distinctive Business Concepts
What's SEO marketing? So, you begin out with some beautiful jewelry designs but how do you flip it right into...
Tullamore Irish whiskey aims to correct common misspelling of St. Paddy’s Day
Dive Brief: Irish whiskey brand Tullamore D.E.W., owned by William Grant & Sons, has partnered with Pat LaFrieda Meat Purveyors...
How QSR marketers are riding the plant-based food wave
After years of stratospheric growth, plant-based foods are expected to continue comprising a bigger share of menus, plates and stomachs,...
Omnicom acquires digital transformation firm to boost consultancy
Dive Brief: Omnicom Group acquired digital experience consultancy TA Digital to expand its digital transformation, content management, commerce and customer...
P&G stops marketing in Russia as pressure on consumer brands intensifies
Dive Brief: Procter & Gamble will suspend all media, advertising and promotional activity in Russia in response to its invasion...
66% of brands spent more on creator marketing in past year
Dive Brief: Brands are increasingly shifting budgets to power creator-driven marketing campaigns, with 66% reporting they spent more on this...