66% of brands spent more on creator marketing in past year
Dive Brief: Brands are increasingly shifting budgets to power creator-driven marketing campaigns, with 66% reporting they spent more on this...
Dive Brief: Brands are increasingly shifting budgets to power creator-driven marketing campaigns, with 66% reporting they spent more on this...
Dive Brief: Kraft Mac & Cheese has partnered with Netflix to promote the new film "The Adam Project," starring Ryan...
Dive Brief: Gap today (March 8) is rolling out its spring marketing campaign centered around individuality and self-expression, according to...
Dive Brief: Pepsi is partnering with TikTok and MTV to produce a new music competition, "Becoming a Popstar," premiering on...
The following is a guest post by Jennifer Mandeville, director of media strategy at Merkle. Opinions are the authors' own....
At present, even the sphere of dentistry is rich in artistic entrepreneurs who actively create and introduce items and services...
UPDATE: March 4, 2022: This story has been updated to include information about WPP's intentions to wind down operations in Russia,...
Dive Brief: Snapchat is releasing a new lens that allows users to enter LeBron James' childhood bedroom, a nod to...
Dive Brief: Mexican beer brand Estrella Jalisco unveiled a new campaign that challenges young people, especially first-generation Mexican-Americans, to live...
At its second annual Tech & Data Showcase on March 3, Disney Advertising laid out an ambitious plan that spans...