Day: May 15, 2020

McDonald’s will boost US marketing $100M as dining rooms reopen

Dive Brief:

  • McDonald’s plans to increase its spending on U.S. marketing by an estimated $100 million and a similar amount in several of its biggest international markets as the fast-food giant readies a recovery from coronavirus-related shutdowns, Restaurant Business reported. The publication based its estimate on how much the company pledged to spend compared with revenue.
  • CEO Chris Kempczinski said in a video message to employees and franchisees that the chain would spend the equivalent of a month of marketing support in wholly owned markets, which include major regions like the U.S., Canada, Australia and much of Europe. Its
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The email scams and fake goods from fraudsters exploiting coronavirus panic

Scammers are using the desperation and confusion caused by the coronavirus pandemic to steal hundreds of thousands of pounds.

Nervous and vulnerable individuals are prime targets for those who would unscrupulously steal money. Many have become susceptible in these uncertain times.

More than £2m has already been lost to coronavirus-related scams since early February, according to Action Fraud, the national scams reporting centre. It warned the public to be vigilant, particularly online. Meanwhile, the Chartered Trading Standards Institute (CTSI) warned about door-to-door salesmen selling fake testing kits and apps which will infest phones.

Here are some of the most common

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Cadillac’s CMO wants the upfronts to evolve to meet a disruptive moment

Like much of the events space, the TV upfronts season has been turned on its head by the coronavirus pandemic. What was once a glitzy series of presentations held in concert hall-sized venues has been reduced to trimmed-down video conferences streamed from executives’ homes, as evidenced by NBCUniveral’s Monday presentation.

“Everyone is Zooming and creating a totally different presentation than what it used to be,” Tal Chalozin, co-founder and CTO of Innovid, said during a webinar presented by the ad-tech firm Tuesday.

The sharp shift in presentation format, while necessitated by a public health crisis, underpins other, more significant

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1-800-Flowers debuts social support group portal

Dive Brief:

  • 1-800-Flowers launched a new online community, called Connection Communities​, designed to help people find support during difficult times, according to a press release shared with Marketing Dive.
  • The peer-to-peer support portal uses the self-care platform Wisdo to help people connect and offer guidance to others who are in similar situations. Support categories include: relationship advice, motherhood, caregiving, coping with loss, loneliness, coronavirus-related anxiety, strategies to boost happiness and practicing self-care.
  • Consumers can enter a community and share whether they’re experiencing the issue now or if they have previously and then enter a message board to connect with others.
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