Miller Lite turns beer cans into antennas for watching football
Dive Brief: Miller Lite debuted a hybrid digital antenna and beer can to beam live sports into consumers' homes, according...
Day: September 17, 2020
McDonald’s app offers mock insurance to drive trial of new spicy McNuggets
Brief: McDonald's today is letting users of its mobile app select one of two "Spicesurance" offers when they order new...
Nielsen cuts neuromarketing research amid pandemic
Dive Brief: Nielsen Holdings closed most of its neuroscience laboratories that study the effects of media and advertising on the...
How Oracle’s TikTok deal could shake up social media
With skepticism swirling around Oracle's agreement to become the "trusted technology partner" of TikTok in the U.S., marketers will be...
Here’s the good, the bad and the unknown about working from home
Standing back from these changes one important theme emerges. We have had to let go of some of our time-honoured...
Bank of England moves a step closer to negative rates
The Bank of England took another step towards controversial negative rates on Thursday amid rising Covid infections and a looming...
Here’s how to save Heathrow
But it is delusional to pretend that expansion has only been temporarily delayed. Lobbying the CAA to approve hundreds of...
Can I cancel my holiday if I have to quarantine?
Holidays may be back on the table but the number of countries that travellers can visit without needing to quarantine on...
the $70bn tech company you’ve never heard of
You may have never heard of it, but cloud company Snowflake made Wall Street history overnight as the largest ever...
Are we on track for a Beeching part 2?
The thorny issue of funding remains, however. Stations could beef up their retail offering to help pay their way, Shirley...
