Consumers and marketers at odds over ad preferences, Kantar study finds
Dive Brief: Marketers worldwide tend to prefer advertising on established digital platforms such as YouTube, contrasting with consumer sentiment that's...
Day: September 24, 2020
With real-world experiences scarce, consumers warm to immersive tech, Accenture study says
Dive Brief: 61% of surveyed consumers said they would be more likely to buy from a brand that uses immersive...
How Ryder’s first ads about its supply chain business lifted lead volume 21%
As e-commerce soars due to the coronavirus pandemic's effects on daily life, a company's supply chain is more essential than...
General Mills reboots ’80s cereal flavors with livestreamed event
Dive Brief: General Mills is promoting the return of former recipes for popular cereals with a live event targeting people...
Am I eligible for the job support scheme? How to apply for Rishi Sunak’s new plan
Am I eligible for the wage subsidy scheme? Anyone who was working as of yesterday is eligible. However, you must work...
The winners and losers of Rishi Sunak’s new plan for jobs
Workers have been spared from the prospect of mass redundancies when the furlough scheme comes to an end, with the...
Europe risks languishing in slump as America’s economy powers ahead
The eurozone is on another economic planet. The Bank of Spain has just downgraded its GDP forecast again, expecting a...
City back in shutdown as firms send staff home
Britain's biggest banks, law firms and accountants have cancelled plans to bring thousands of workers back to the office following...
