Nearly half of consumers will try new brands if the ad is relevant
Dive Brief: Nearly half (44%) of consumers report trying new brands after seeing a relevant ad, per a study by...
Day: September 29, 2020
Campaign Trail: Tecate’s visual refresh embodies its modern messaging
Campaign Trail is our analysis of some of the best and worst new creative efforts from the marketing world. View...
Cream of Wheat chef will be removed from packaging, B&G says
Dive Brief: B&G Foods will remove the image of a Black chef from the packaging of its Cream of Wheat,...
Google ‘should be liable’ if savers fall for scam investment ads, watchdog says
Search engines and social media sites should bear “clear legal liability” for financial advertisements on their platforms, the City watchdog has...
Fixing test and trace is the only way to avoid economic catastrophe
You wouldn’t bet against full closures following in the autumn if the Government goes for a “circuit breaker”. It all stems...
The billionaire Blackburn brothers set to take over Asda
The Issas saw things differently with their company, EG Group. They agreed with the oil majors that there was no...
Banks must give customers ‘fair warning’ if closing expat accounts due to Brexit, MPs warn
Banks planning to close down accounts of Britons living in the EU because of Brexit must give customers sufficient warning...
Lockdown 2.0 will pour fuel over the red-hot property market
Shut away in our houses, staring at our four walls once again – the prospect of more coronavirus restrictions means...
Tax hikes or austerity needed to pay for Covid spending, warns IFS
Ben Zaranko, economist at the IFS, said: “They could swallow up huge amounts of money, and leave some public services...
Questor: its strong finances mean Whitbread will survive where others may not. Hold
However, May’s £1bn rights issue means risk-tolerant and patient investors can afford to stick around. Whitbread already had 18 months’...
