Coca-Cola refreshes can designs to highlight flavor portfolio
Dive Brief: Coca-Cola has redesigned the packaging of its flavored products and their zero-sugar counterparts, according to a press release....
Month: January 2022
Taco Bell crowdsources fan ideas for time-loop Nacho Fries ad
Dive Brief: Taco Bell is using Twitter to crowdsource its next ad for Nacho Fries, the limited-run menu item sporadically...
Pepsi gathers Super Bowl Halftime Show all-stars in cinematic trailer
Dive Brief: Pepsi debuted a cinematic trailer for a Super Bowl Halftime Show the soft drink marketer is promoting as...
Anheuser-Busch updates logo to match forward-looking brand purpose
Dive Brief: Anheuser-Busch has updated its visual identity and logo, rendering its "A&Eagle" in a gold that mirrors the color...
B2B marketing success in 2022 relies on 4 elements
If there's one thing we know about B2B marketing as we move into 2022, it's that nothing is set in...
Oscar Mayer’s ‘bologna-inspired’ face masks poke fun at self-care
Dive Brief: Oscar Mayer introduced "bologna-inspired" face masks that poke fun at the self-care space, according to a press release....
Social commerce to grow 3 times as fast as e-commerce, Accenture predicts
Dive Brief: The global social commerce industry is expected to grow three times as fast as traditional e-commerce, from $492...
Avocados from Mexico fuses branding, performance marketing for Super Bowl return
Dive Brief: Avocados from Mexico (AFM) is rolling out a multichannel campaign in the lead up to its return to...
Cancel culture: Trouble for brands or just noise?
Dive Brief: While about half of U.S. online adults say they'll boycott a brand due to unethical business practices or...
GroupM: Next-gen tech hype wanes while consumer data wariness rises
Dive Brief: Consumer anxiety around personal data is on the rise, with 77% of survey respondents agreeing that they are...
