Why agency account reviews are set to continue their rapid pace in 2022
Last year was full of headline-grabbing account reviews and consolidations, as blue-chip brands such as Coca-Cola, Facebook/Meta and Unilever shifted...
Month: January 2022
Twitter invests in Aleph Group to support digital ad expertise globally
Dive Brief: Twitter has taken a minority stake in digital ad firm Aleph Group, which is the social media site's...
Starbucks commits to a more diverse supply chain
Dive Brief: Starbucks plans to increase its annual spend with diverse suppliers to $1.5 billion by 2030, almost double the...
The long and short of it: understanding video options in a fragmented world
The following is a guest post by Patrick Harris, vice president of global agency development at Meta. Opinions are the...
Expect jagged growth of media consumption as saturation point nears
Dive Brief: While consumers spent more time with media in 2021, the growth rate decelerated from the previous year to...
NBCUniversal crowns iSpot.tv a preferred measurement partner amid strategy shakeup
Dive Brief: NBCUniversal has named iSpot.tv a preferred measurement partner in a multiyear pact that touches across its One Platform...
Gap taps Frank Ape creator for NFT drop focused on spreading positivity
Dive Brief: Gap is making its first foray into the world of nonfungible tokens (NFTs) through a collaboration with New...
Campbell’s teams with experiential toy company Camp on candles, activity guides
Dive Brief: Campbell's has partnered with family experience company Camp on two limited-edition scented candles and a winter activity guide...
Looking ahead: 9 trends that will steer marketing in 2022
The first weeks of 2022 have carried an unwelcome sense of deja vu. Major events are getting canceled, imperiling ad...
Mobile ad spend leapt 23% in 2021, on track to hit $350B this year
Dive Brief: Mobile ad spending saw 23% year-over-year growth in 2021, reaching $295 billion, according to App Annie's State of...
