Pringles pops open refresh with new campaign
Dive Brief: Pringles has launched its first refresh since 2018 with the new "Mind Popping" global campaign, per information emailed...
Day: February 8, 2022
Cameo matures beyond celebrity videos with NFT membership
Dive Brief: Personalized video app Cameo is opening a community of "talent and fans along with web3 enthusiasts" through non-fungible...
Innovid acquires TVSquared in quest to realize cross-platform measurement
Dive Brief: Innovid, the ad-tech firm focused on connected TV (CTV), is acquiring measurement and attribution platform TVSquared in a...
Snapchat’s AR shopping upgrade points to social commerce future
Snapchat's rollout of updated shopping features is another sign that social networks see a bright future in e-commerce. Parent company...
Amazon reveals ad services revenue as segment hits $9.7B
Dive Brief: Amazon's advertising services generated $9.7 billion in revenue in the fourth quarter, a 32% year-on-year gain, according to...
Lifewtr commissions NFTs, debuts TikTok for Black History Month
Dive Brief: PepsiCo bottled water brand Lifewtr is expanding its Black Art Rising initiative through a partnership with actress and...
