Super Bowl LVI ads stick to old scripts as digital innovations prove divisive
Following a muted big game in 2021, Super Bowl LVI felt like a comeback for television's most-watched event. On-field play...
Month: February 2022
What Is SEO Advertising And How Does It Work?
In case you are bringing your brick and mortar store online or planning to launch an eCommerce retailer, having a...
How the producer economy is changing influencer marketing
Influencer marketing is evolving into what's being called "the producer economy" consisting of content creators who seek to build their...
Kia puts 10K Robo Dog NFTs up for adoption
Dive Brief: Kia America is releasing its first nonfungible token (NFT), which is based on Robo Dog, the character featured...
KFC selects MullenLowe as AOR to complete marketing makeover
Dive Brief: KFC U.S. on Feb. 10 selected MullenLowe as its strategic and creative lead agency of record, per a...
Busch Light’s new ad touts growing investment in female NASCAR drivers
Dive Brief: Busch Light in an ad during the Daytona 500 will announce a new program sponsoring every female NASCAR...
Applebee’s CMO on embracing everything from ’80s nostalgia to metaverse buzz
Last month Applebee's unveiled its "Here's to The Regulars" campaign, a series of 15-, 30- and 60-second ads that highlight...
Campaign Trail: Lay’s Super Bowl return kicks off years-long creative roadmap
Campaign Trail is our analysis of some of the best and worst new creative efforts from the marketing world. View...
Things to know before getting a home loan for your second home
Buying real estate or home is considered an investment. The pandemic has changed the investment scenario and made things uncertain....
Amazon previews NFL’s shift to streaming with Super Bowl spot
Dive Brief: Amazon's Prime Video will air a 30-second ad during the Super Bowl to promote "Thursday Night Football," which...
