Chewy asks pet lovers on TikTok Live date with rescue animals
Dive Brief: Chewy is hosting a TikTok Live event on Feb. 14 to help people find love from rescue animals,...
Month: February 2022
‘We’re back’: Humor, optimism make a big return in Super Bowl LVI ads
The Super Bowl rarely goes off without a hitch in a good year, let alone a period of volatility. The...
Gartner: A quarter of consumers will use the metaverse daily by 2026
Dive Brief: As companies invest heavily into the metaverse, a Gartner report released on Monday predicts that 25% of people...
NFL opens Snapchat playbook for Super Bowl Sunday
Dive Brief: The NFL is partnering with Snap on a variety of activations around the Super Bowl, per details emailed...
How media conglomerates are plotting the future of measurement and identity
NBCUniversal has two marquee events this month, the Winter Olympics and Super Bowl, that still maintain power to generate viewer...
The True SEO Price
At this time, even the sphere of dentistry is wealthy in creative entrepreneurs who actively create and introduce items and...
Walmart, NYX partner with Triller to boost Black creators
Dive Brief: Triller has pledged 50 million guaranteed views to Black creators in February in honor of Black History Month,...
Stella Artois emphasizes hope for the future in Super Bowl spot
As some brands place an emphasis on the virtual world, Stella Artois, owned by Anheuser-Busch InBev, is asking consumers to...
IAB warns of ‘measurement blackout’ as marketer priorities remain misaligned
Dive Brief: Marketer spending on third-party audience data increased 8.1% year-on-year to $13.3 billion in 2021, double the rate increase...
Inside Folgers’ plan to swap its fusty reputation for punk-rock rebelliousness
Folgers has a reputation problem. In an era where bespoke coffee blends have firmly settled into the U.S. mainstream, the...
