Swaying media audiences with hyper-personalized triggers
Remember when hyper-personalization was a nice-to-have rarity? We don't live in that world anymore. "Made-for-me" experiences have become the norm...
Year: 2022
Create Your Free Website
If you are bringing your brick and mortar retailer on-line or planning to launch an eCommerce retailer, having a advertising...
YouTube shifts Brandcast to upfronts in latest sign of streaming, TV convergence
Dive Brief: YouTube will host its Brandcast presentation during the TV upfronts for the first time, breaking with a tradition...
OTT ad spend reaches $1.3B as budgets shift to streaming content
Dive Brief: Five streaming services — Hulu, HBO Max, Discovery+, Paramount and Peacock — accounted for 65% of over-the-top (OTT)...
Can brands stay safe in the metaverse?
As the metaverse makes the leap into reality, marketers are eager to figure out where this new frontier fits into...
WPP grows at fastest pace in 20 years as experience, commerce surge
Dive Brief: WPP reported full year like-for-like revenue increased 13.3% percent in 2021, per its latest earnings report. The agency...
Macy’s to invest $5B in social responsibility efforts
Dive Brief: Macy's announced Tuesday a commitment to spend $5 billion by 2025 on efforts to "create a more equitable...
Coors Light opens sustainable Future Mart to promote removal of plastic rings
Dive Brief: Coors Light will remove plastic rings from packaging in markets where parent Molson Coors operates, according to a...
Unemployment Claims Rise Anew In Newest Signal Of Economic Misery
What is WEBSITE POSITIONING advertising and marketing? As we speak people don't simply change jobs, they alter careers. And many...
7-Eleven deepens Rocket League partnership with in-game customization
Dive Brief: 7-Eleven is partnering with Rocket League, a video game where players use a car to play a modified...
