Merrell favors fresh air over gimmicky self-care gadgets in new ad
Dive Brief: Merrell today (March 1) debuts a fresh campaign designed to debunk the gimmicky products in the self-care market...
Year: 2022
Nike, Asos, Old Navy are most inclusive brands for Gen Z, study says
Dive Brief: Nike, Asos and Old Navy are some of the brands leading the way on inclusivity and challenging gender...
Denny’s refreshes 24/7 heritage with help of diverse TikTok stars
Dive Brief: Denny's is introducing a new brand platform called "Open for Anything" through menu collaborations with 24 TikTok content...
Volvo’s EV push around Super Bowl rolls away with 20M Twitter impressions
This month's Super Bowl broadcast was notable for showcasing six commercials for electric cars, or almost a tenth of the...
Kraft Singles squares up with Kelis on culture play
Dive Brief: Kraft Singles launched a Singles Single campaign, teaming with singer-songwriter Kelis to release a song titled "Square It"...
Gaming in-app purchases drop 35% globally after Apple’s ATT changes
Dive Brief: In-app purchase revenue for mobile games dropped 35% globally since Apple's App Tracking Transparency update in June 2021,...
Campaign Trail: Old Spice spoofs ’80s action movies with deepfake ad
Campaign Trail is our analysis of some of the best and worst new creative efforts from the marketing world. View...
Mondelez personalization tie-up with Innovid prioritizes CTV
Dive Brief: Mondelez on Feb. 23 named Innovid its preferred global solution for Dynamic Creative Optimization (DCO), per a press...
Wrangler enters Wild West of NFTs with Leon Bridges
Dive Brief: Wrangler is celebrating 75 years in business with a "Mr. Wrangler" campaign that centers on the metaverse and a...
TX Whiskey serves Texas cool on ice with new ad campaign
TX Whiskey, which is owned by Pernod Ricard, has teamed up with actor Scoot McNairy ("Narcos" and "Argo") for a...
