Understanding The Claims Course of
Today, even the sphere of dentistry is wealthy in artistic entrepreneurs who actively create and introduce items and providers that...
Linda J. Dodson
Data marketing spend tops $29B in US as cookie deadline looms
Dive Brief: U.S. ad spending reached $436.3 billion in 2021, a 21.6% year-on-year increase over pandemic-recessed 2020 and the strongest...
Miller Lite skirts Super Bowl ad block with metaverse bar
Dive Brief: Miller Lite is partnering with metaverse company Decentraland to bring a virtual bar to patrons during Super Bowl...
Unilever realigns focus on product categories amid claims it’s lost its way
Dive Brief: Unilever is reorganizing from its current "matrix structure" to focus on five category-specific business groups, each of which...
M&M’s celebrates iconic albums in packaging play following controversial rebrand
Dive Brief: M&M's is introducing packaging for its candies that pays tribute to four breakthrough musical artists, according to a...
Can retailers grab more CPG ad dollars without repeating digital media’s mistakes?
Retailers building their own platforms to sell and place ads for marketers is a business firmly in its boom period,...
QR codes promise ad interactivity boost with growth of connected TV
QR codes have gone through the hype cycle of inflated expectations followed by sinking disillusionment that occasionally comes with innovation....
Groupon invites fans to Gronk’s house for Super Bowl party
Dive Brief: Experiences marketplace Groupon and NFL tight end Rob "Gronk" Gronkowski are giving one winner and 15 of their...
MNTN acquires QuickFrame in hopes of streamlining CTV ad production
Dive Brief: Marketing software platform MNTN acquired video creation platform QuickFrame, according to an announcement. Financial terms of the deal...
Olympic athletes encounter dinosaurs in crossover spots for ‘Jurassic World Dominion’
Dive Brief: A two-week campaign from Universal Pictures and NBC Sports is underway featuring three U.S. Olympic athletes and dinosaurs...
