Oscar Mayer’s ‘bologna-inspired’ face masks poke fun at self-care
Dive Brief: Oscar Mayer introduced "bologna-inspired" face masks that poke fun at the self-care space, according to a press release....
Linda J. Dodson
Social commerce to grow 3 times as fast as e-commerce, Accenture predicts
Dive Brief: The global social commerce industry is expected to grow three times as fast as traditional e-commerce, from $492...
Avocados from Mexico fuses branding, performance marketing for Super Bowl return
Dive Brief: Avocados from Mexico (AFM) is rolling out a multichannel campaign in the lead up to its return to...
Cancel culture: Trouble for brands or just noise?
Dive Brief: While about half of U.S. online adults say they'll boycott a brand due to unethical business practices or...
GroupM: Next-gen tech hype wanes while consumer data wariness rises
Dive Brief: Consumer anxiety around personal data is on the rise, with 77% of survey respondents agreeing that they are...
Why agency account reviews are set to continue their rapid pace in 2022
Last year was full of headline-grabbing account reviews and consolidations, as blue-chip brands such as Coca-Cola, Facebook/Meta and Unilever shifted...
Twitter invests in Aleph Group to support digital ad expertise globally
Dive Brief: Twitter has taken a minority stake in digital ad firm Aleph Group, which is the social media site's...
Starbucks commits to a more diverse supply chain
Dive Brief: Starbucks plans to increase its annual spend with diverse suppliers to $1.5 billion by 2030, almost double the...
The long and short of it: understanding video options in a fragmented world
The following is a guest post by Patrick Harris, vice president of global agency development at Meta. Opinions are the...
Expect jagged growth of media consumption as saturation point nears
Dive Brief: While consumers spent more time with media in 2021, the growth rate decelerated from the previous year to...
