Volvo’s EV push around Super Bowl rolls away with 20M Twitter impressions
This month's Super Bowl broadcast was notable for showcasing six commercials for electric cars, or almost a tenth of the...
This month's Super Bowl broadcast was notable for showcasing six commercials for electric cars, or almost a tenth of the...
Dive Brief: Kraft Singles launched a Singles Single campaign, teaming with singer-songwriter Kelis to release a song titled "Square It"...
Dive Brief: In-app purchase revenue for mobile games dropped 35% globally since Apple's App Tracking Transparency update in June 2021,...
Campaign Trail is our analysis of some of the best and worst new creative efforts from the marketing world. View...
Dive Brief: Mondelez on Feb. 23 named Innovid its preferred global solution for Dynamic Creative Optimization (DCO), per a press...
Dive Brief: Wrangler is celebrating 75 years in business with a "Mr. Wrangler" campaign that centers on the metaverse and a...
TX Whiskey, which is owned by Pernod Ricard, has teamed up with actor Scoot McNairy ("Narcos" and "Argo") for a...
Dive Brief: Twitch, which is owned by Amazon, unveiled its Ads Incentive Program (AIP), which aims to make ad revenue...
Dive Brief: In a bid to discover up-and-coming beauty brands, Walmart will launch a beauty accelerator program dubbed Walmart Start,...
In an ideal scenario, grocers would have full control over their delivery, offering in-house, branded service with their own workers...