General Mills suspends marketing in Russia, a small piece of its business
Dive Brief: General Mills joined the growing list of marketers freezing advertising and capital investments in Russia in response to...
Campaign Trail: Ruggable rejects restrictions in debut brand effort
Campaign Trail is our analysis of some of the best and worst new creative efforts from the marketing world. View...
Promoting Definition
If you're bringing your brick and mortar store on-line or planning to launch an eCommerce retailer, having a marketing technique...
Perfect seeks SPAC financing to drive AR growth in beauty and beyond
Perfect Corp. this month announced plans to become publicly traded through a merger with a blank-check company. The proceeds from...
4 ways CPG marketers can move from ‘liquid in a bottle’ to service-led approach
The following is a guest post by James Lancaster, global brand experience lead for Lysol at Reckitt. Opinions are the...
Schick ditches the script for rebrand targeted at everyday men
Dive Brief: Schick revealed a rebranding campaign that focuses on everyday men expressing their individuality, an attempt to bring more...
Twitter tests Shops feature | Marketing Dive
Dive Brief: Joining other social platforms in adding shopping features, Twitter has introduced Twitter Shops, which lets sellers choose up...
Miller Lite elevates minority voices in esports via renewed Complexity Gaming partnership
Dive Brief: Miller Lite, owned by Molson Coors, has renewed and broadened its three-year old partnership with Complexity Gaming. The...
Chili’s opens e-commerce shop to celebrate 47th birthday
Dive Brief: Chili's Grill & Bar will launch an e-commerce shop featuring branded merchandise on March 13, per a press...
Acura rolls into metaverse with NFT, first virtual showroom
Dive Brief: Acura is introducing its 2023 Integra model with the launch of its first NFT and by opening a...