Walgreens bolsters retail media network with self-serve programmatic, clean room
Dive Brief: Walgreens Advertising Group announced on Feb. 15 that it will launch self-serve programmatic and clean room offerings, per...
Dive Brief: Walgreens Advertising Group announced on Feb. 15 that it will launch self-serve programmatic and clean room offerings, per...
Dive Brief: Guinness is encouraging consumers to head back into bars this St. Patrick's Day with a new national broadcast...
Dive Brief: Google is bringing its Privacy Sandbox initiative to the Android mobile operating system amid a period of heightened...
68 ads shown* 56 unique advertisers 44 minutes of national ad air time* $6.5M price per 30-second ad *Number excludes...
Dive Brief: The Trade Desk is introducing a new product that aims to provide advertisers with more direct access to...
Following a muted big game in 2021, Super Bowl LVI felt like a comeback for television's most-watched event. On-field play...
In case you are bringing your brick and mortar store online or planning to launch an eCommerce retailer, having a...
Influencer marketing is evolving into what's being called "the producer economy" consisting of content creators who seek to build their...
Dive Brief: Kia America is releasing its first nonfungible token (NFT), which is based on Robo Dog, the character featured...
Dive Brief: KFC U.S. on Feb. 10 selected MullenLowe as its strategic and creative lead agency of record, per a...