Omnicom acquires digital transformation firm to boost consultancy
Dive Brief: Omnicom Group acquired digital experience consultancy TA Digital to expand its digital transformation, content management, commerce and customer...
P&G stops marketing in Russia as pressure on consumer brands intensifies
Dive Brief: Procter & Gamble will suspend all media, advertising and promotional activity in Russia in response to its invasion...
66% of brands spent more on creator marketing in past year
Dive Brief: Brands are increasingly shifting budgets to power creator-driven marketing campaigns, with 66% reporting they spent more on this...
Kraft Mac & Cheese teams with Netflix for star-studded film deal
Dive Brief: Kraft Mac & Cheese has partnered with Netflix to promote the new film "The Adam Project," starring Ryan...
Gap champions individuality, self-expression for spring push
Dive Brief: Gap today (March 8) is rolling out its spring marketing campaign centered around individuality and self-expression, according to...
Pepsi scouts next pop star in new show spanning TikTok, TV
Dive Brief: Pepsi is partnering with TikTok and MTV to produce a new music competition, "Becoming a Popstar," premiering on...
Generation Alpha: Who are they?
The following is a guest post by Jennifer Mandeville, director of media strategy at Merkle. Opinions are the authors' own....
The True SEO Value
At present, even the sphere of dentistry is rich in artistic entrepreneurs who actively create and introduce items and services...
Ukraine war tests whether marketers can address crisis meaningfully
UPDATE: March 4, 2022: This story has been updated to include information about WPP's intentions to wind down operations in Russia,...
Crypto.com transports Snapchat users to LeBron James’ childhood bedroom
Dive Brief: Snapchat is releasing a new lens that allows users to enter LeBron James' childhood bedroom, a nod to...