Campaign Trail: Tecate’s visual refresh embodies its modern messaging
Campaign Trail is our analysis of some of the best and worst new creative efforts from the marketing world. View...
campaign
Harry’s honors men who buck the norm in biggest ad campaign yet
Dive Brief: Harry's today is kicking off its largest ad campaign to date. Titled Not the Same, the effort is...
Spotify bands together music and podcasts in global multichannel campaign
Dive Brief: Spotify this month introduced its first global campaign of the year to highlight how its music and podcasts...
Campaign Trail: Gap leans on brand heritage in unity-focused campaign
Campaign Trail is our analysis of some of the best and worst new creative efforts from the marketing world. View...
Red Wing flips Labor Day campaign into hiring effort for unemployed Americans
Dive Brief: Red Wing Shoes is challenging other brands to join its social media effort to promote jobs as Labor...
Neiman Marcus replaces Fall Book with digital content campaign
Dive Brief: Neiman Marcus launched a fall campaign, Neiman's State of Mind, a digital hub which features curated collections and...
Campaign Trail: How McDonald’s molds people’s possessions into minimalist food ads
Campaign Trail is our analysis of some of the best and worst new creative efforts from the marketing world. View...
Olay extends STEM-focused mission in Women’s Equality Day campaign
Dive Brief: Olay is kicking off a campaign designed to continue its mission around getting more women into the fields...
Corona taps Snoop Dogg for first campaign unifying family of brands
Dive Brief: Constellation Brands' Corona beer label has tapped rap icon Snoop Dogg for its "La Vida Más Fina" campaign,...
Campaign Trail: Adobe illustrates how constraints can foster creativity with virtual film festival
Campaign Trail is our analysis of some of the best and worst new creative efforts from the marketing world. View...
