Bagel Bites’ first ad campaign in decades stirs pop cultural debates
Dive Brief: Kraft Heinz brand Bagel Bites kicked off its first major advertising campaign in almost two decades, the company...
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Campaign Trail: Klarna’s oddball ads spotlight Swedish roots, outlandish quirk
Campaign Trail is our analysis of some of the best and worst new creative efforts from the marketing world. View...
Honda evokes Disney memories with ‘Enchanted Odyssey’ digital campaign
Dive Brief: Honda is highlighting the features of its 2021 Odyssey minivan in a social media campaign featuring Disney characters...
Wix admits its ads annoy with campaign centered on outlandish viewer complaints
UPDATE: July 29, 2020: This story has been updated to include additional details about Wix's ad frequency and to add...
Burger King celebrates Christmas in July in new campaign
Dive Brief: Burger King is running a new multichannel campaign to celebrate "Christmas in July" that aims to bring goodwill...
HP eyes WFH creatives with 1st global campaign for Z computers
Dive Brief: HP kicked off its first global brand campaign for its Z by HP line of high-powered computers, targeting...
American Eagle channels TikTok culture for virtually produced back-to-school campaign
Dive Brief: American Eagle Outfitters is rolling out a back-to-school campaign that was directed, shot and produced through digital communications...
Campaign Trail: Audible responds to canceled summer trips with dreamy airline ads
Campaign Trail is our analysis of some of the best and worst new creative efforts from the marketing world. View...
Truly Hard Seltzer cracks open 1st campaign since pandemic began with lively spots
Dive Brief: Truly Hard Seltzer launched a new brand campaign that calls on drinkers to be true to their individuality,...
Activia uncaps fresh brand image with diverse campaign on gut health
Dive Brief: Danone North America kicked off a new ad campaign for yogurt brand Activia this week, titled "A to...
