Bodyarmor’s new campaign may signal a return to OOH post-pandemic
Dive Brief: Sports drink Bodyarmor this week is launching its largest advertising campaign, including a TV spot, digital and social...
campaign
Taiwan’s Tsai faces fierce China isolation campaign in new term
TAIPEI -- Taiwanese President Tsai Ing-wen will start her second and final term on Wednesday in a very different world...
Campaign Trail: Rothy’s weaves sustainability into luxury’s evolving definition
Campaign Trail is our analysis of some of the best and worst new creative efforts from the marketing world. View...
China’s global campaign for virus-response praise met with silence
TOKYO -- China's state media has raised the volume on its criticism of U.S. Secretary of State Mike Pompeo, accusing him...
Jared hosts virtual weddings with #LoveCantWait TV, social campaign
Dive Brief: Jewelry retailer Jared is launching a campaign on TV and social to promote virtual weddings as people practice...
Avocados From Mexico campaign celebrates at-home Cinco de Mayo
Dive Brief: Avocados From Mexico (AFM) is running a new campaign to encourage consumers to celebrate Cinco de Mayo at...
Campaign Trail: Why Hyundai revived a recession-era program for today’s crisis
Campaign Trail is our analysis of some of the best and worst new creative efforts from the marketing world. View...
Building, executing and measuring an integrated marketing campaign
There is a need for businesses to use comprehensive integrated marketing campaigns that seamlessly connect channels with an impactful message....
Taiwan counters China’s isolation campaign with mask diplomacy
TAIPEI -- Elvin Huang never imagined he'd be a general on the front lines of the global battle against the...
Campaign Trail: Trade Coffee’s remotely produced ad embodies creativity in crisis
Campaign Trail is our analysis of some of the best and worst new creative efforts from the marketing world. View...
