Day: May 7, 2020

World moving to new order with China on top: Bridgewater’s Dalio

NEW YORK — Billionaire investor Ray Dalio sees the coronavirus pandemic causing a shift in the global order as momentous as that seen during the Great Depression and World War II from which China will emerge as the dominant power once the dust settles 

The co-chairman of Bridgewater Associates, the world’s largest hedge fund, told Nikkei in an exclusive interview that he failed to appreciate the ability of natural events like the Spanish flu in 1918 to shatter economic and political systems and sees societies being torn by conflicts over wealth and power in the aftermath of the disruption.

Dalio,

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Southeast Asian auto sales sink 40% for largest drop in a decade

BANGKOK — New-vehicle sales in Southeast Asia plummeted 40% on the year in March, the biggest monthly drop-off in the past decade, data compiled by Nikkei finds.

Automakers sold only 196,802 vehicles in six of the region’s leading markets that month as the coronavirus pandemic undercut both demand and consumer outings. 

Because Southeast Asian auto production essentially ground to a halt last month, sales in April likely fell by an even wider margin than in March.

In Thailand, one of the region’s biggest markets, sales plunged 42% to 60,105 vehicles in March. Many Thais have seen their income decline after

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Roku’s ad platform launches with Drizly, Experian, Intuit TurboTax and Lexus

Dive Brief:

  • Drizly, Experian, Intuit TurboTax and Lexus are the launch partners for Roku’s new ad platform, called OneView, the company said in a press release.
  • The OneView Ad Platform aims to help advertisers ramp up their streaming ad programs by leveraging streaming TV identity data so marketers can plan, buy and measure ads across over-the-top (OTT), desktop and mobile data from one platform.
  • The offering is designed to integrate the reach, inventory and capabilities of Roku’s existing advertising solution, with the identity and attribution tools from demand-side platform Dataxu. It promises to reach four out of five U.S.
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What does the marketing funnel look like post-pandemic?

The following is a guest post from Ken Harlan, founder and CEO at Mobile Fuse. Opinions are the author’s own.

The notion of a marketing funnel is tried and true: moving from brand awareness to lead generation and lead nurturing to sales. However, the COVID-19 pandemic will subsequently influence the way marketers and advertisers strategize and execute going forward.

With shifts in consumer behavior, purchasing and content consumption habits, there is no way to effectively navigate through the marketing funnel right now. Brands and advertisers are forced to pivot their strategies and focus on addressing existing communities, and offer

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