Latest Trends in Mobile Video Advertising

Linda J. Dodson

With a veritable deluge of smart phones hitting stores next door and manufacturers responding by creating mobile-friendly web applications, mobile phones have become the best platform for advertising. Games are one of the most popular ways to monetize mobile traffic and the iPhone has shown new routes to monetization by […]

The Advertising Factor

Linda J. Dodson

The Relationship Economy will usher in a new era of mediums for advertisers seeking to match their product/service with an affinity of YOUR Brands preferences and privileges. As individuals further the creation of “their brand”, on numerous social networks, their connections and conversations provide specific data which identifies an audience […]

Is Classified Advertising Dead?

Linda J. Dodson

For more than a century, classified ad business was dominated by the newspapers. In the offline world of the days now long gone and forgotten, it was tremendously lucrative, accounting for a significant part of publishing business’s revenues. There were even numerous standalone classified ads publications, either free or paid, […]