Choosing The Best Writers For Your Content Marketing Campaign
By Peter Boyd, a Florida attorney who founded PaperStreet. He has served about 1,500 regulation corporations with their sites, articles...
Marketing
Patagonia, Dogfish Head crack open environmentally minded brew
Dive Brief: Patagonia Provisions, a division of Patagonia Inc., has partnered with Dogfish Head Craft Brewery to produce a more...
How podcasts are helping brands meet DEI commitments
Podcast advertising continues to be a growth area for the advertising industry. The top 500 podcasts saw a 20% increase...
IPG’s Momentum to track environmental impact as experiential bounces back
Dive Brief: Momentum Worldwide has partnered with event-focused sustainability action group Isla on a solution that helps track and measure...
Peroni appeals to millennials’ wanderlust as it looks for US foothold
Peroni Nastro Azzurro, an Italian beer owned by Molson Coors, launched its first TV campaign in two years this week....
Omnicom is first agency to integrate with NBCUniversal’s data clean room
Dive Brief: Omincom's media services division Omnicom Media Group (OMG) will be the first agency to integrate with the NBCUniversal...
IPG pulls out of Russia after weighing ‘moral dilemma’ around staff
Dive Brief: Interpublic Group of Companies will suspend operations in Russia due to the ongoing war in Ukraine, CEO Philippe...
Waze and Infiniti direct traffic to women-owned businesses
Dive Brief: Nissan's luxury car division Infiniti partnered with navigation app Waze to celebrate Women's History Month with a new...
General Mills suspends marketing in Russia, a small piece of its business
Dive Brief: General Mills joined the growing list of marketers freezing advertising and capital investments in Russia in response to...
Campaign Trail: Ruggable rejects restrictions in debut brand effort
Campaign Trail is our analysis of some of the best and worst new creative efforts from the marketing world. View...
