How publisher pushback on Google’s AMP impacts marketers
More publishers are looking to drop a Google technology that had been touted as a way to speed up downloads...
Marketing
Nordstrom plots ad expansion as retail media network generates $40M
Dive Brief: Nordstrom is broadening its advertising ambitions with the Nordstrom Media Network, a retail media offering the company has...
American Eagle debuts on Roblox with inclusive club showcasing spring apparel
Dive Brief: American Eagle will make its Roblox debut to promote a spring "Members Always" collection that draws on vintage...
Agencies’ metaverse practices ramp up in preparation for new digital age
Major marketers including Coca-Cola, McDonald's and P&G have planted their flags on the metaverse, with new activations rolling out at...
Jack in the Box trolls McDonald’s over broken ice cream machines
Dive Brief: Jack in the Box will take over McBroken.com, a website that helps consumers find out whether their local...
Cheetos goes touchless in hands-free pop-up at SXSW
Dive Brief: Cheetos is debuting a "Hands-Free House" in Austin, Texas, during South By Southwest (SXSW) this month, per a...
Swaying media audiences with hyper-personalized triggers
Remember when hyper-personalization was a nice-to-have rarity? We don't live in that world anymore. "Made-for-me" experiences have become the norm...
YouTube shifts Brandcast to upfronts in latest sign of streaming, TV convergence
Dive Brief: YouTube will host its Brandcast presentation during the TV upfronts for the first time, breaking with a tradition...
OTT ad spend reaches $1.3B as budgets shift to streaming content
Dive Brief: Five streaming services — Hulu, HBO Max, Discovery+, Paramount and Peacock — accounted for 65% of over-the-top (OTT)...
Can brands stay safe in the metaverse?
As the metaverse makes the leap into reality, marketers are eager to figure out where this new frontier fits into...
