Pepsi scouts next pop star in new show spanning TikTok, TV
Dive Brief: Pepsi is partnering with TikTok and MTV to produce a new music competition, "Becoming a Popstar," premiering on...
Marketing
Generation Alpha: Who are they?
The following is a guest post by Jennifer Mandeville, director of media strategy at Merkle. Opinions are the authors' own....
Ukraine war tests whether marketers can address crisis meaningfully
UPDATE: March 4, 2022: This story has been updated to include information about WPP's intentions to wind down operations in Russia,...
Crypto.com transports Snapchat users to LeBron James’ childhood bedroom
Dive Brief: Snapchat is releasing a new lens that allows users to enter LeBron James' childhood bedroom, a nod to...
AB InBev’s Estrella Jalisco will pay someone to quit their job
Dive Brief: Mexican beer brand Estrella Jalisco unveiled a new campaign that challenges young people, especially first-generation Mexican-Americans, to live...
Inside Disney’s ambitious bets on measurement, data and programmatic
At its second annual Tech & Data Showcase on March 3, Disney Advertising laid out an ambitious plan that spans...
How publisher pushback on Google’s AMP impacts marketers
More publishers are looking to drop a Google technology that had been touted as a way to speed up downloads...
Nordstrom plots ad expansion as retail media network generates $40M
Dive Brief: Nordstrom is broadening its advertising ambitions with the Nordstrom Media Network, a retail media offering the company has...
American Eagle debuts on Roblox with inclusive club showcasing spring apparel
Dive Brief: American Eagle will make its Roblox debut to promote a spring "Members Always" collection that draws on vintage...
Agencies’ metaverse practices ramp up in preparation for new digital age
Major marketers including Coca-Cola, McDonald's and P&G have planted their flags on the metaverse, with new activations rolling out at...
