P&G stops marketing in Russia as pressure on consumer brands intensifies
Dive Brief: Procter & Gamble will suspend all media, advertising and promotional activity in Russia in response to its invasion...
Marketing
66% of brands spent more on creator marketing in past year
Dive Brief: Brands are increasingly shifting budgets to power creator-driven marketing campaigns, with 66% reporting they spent more on this...
Kraft Mac & Cheese teams with Netflix for star-studded film deal
Dive Brief: Kraft Mac & Cheese has partnered with Netflix to promote the new film "The Adam Project," starring Ryan...
Gap champions individuality, self-expression for spring push
Dive Brief: Gap today (March 8) is rolling out its spring marketing campaign centered around individuality and self-expression, according to...
Pepsi scouts next pop star in new show spanning TikTok, TV
Dive Brief: Pepsi is partnering with TikTok and MTV to produce a new music competition, "Becoming a Popstar," premiering on...
Generation Alpha: Who are they?
The following is a guest post by Jennifer Mandeville, director of media strategy at Merkle. Opinions are the authors' own....
Ukraine war tests whether marketers can address crisis meaningfully
UPDATE: March 4, 2022: This story has been updated to include information about WPP's intentions to wind down operations in Russia,...
Crypto.com transports Snapchat users to LeBron James’ childhood bedroom
Dive Brief: Snapchat is releasing a new lens that allows users to enter LeBron James' childhood bedroom, a nod to...
AB InBev’s Estrella Jalisco will pay someone to quit their job
Dive Brief: Mexican beer brand Estrella Jalisco unveiled a new campaign that challenges young people, especially first-generation Mexican-Americans, to live...
Inside Disney’s ambitious bets on measurement, data and programmatic
At its second annual Tech & Data Showcase on March 3, Disney Advertising laid out an ambitious plan that spans...
