Dollar Shave Club signs ‘chin-fluencer’ to NIL deal for March Madness
Dive Brief: Dollar Shave Club has signed a name, image and likeness (NIL) deal with Gonzaga University star Drew Timme,...
Marketing
Degree looks to close gender ‘bracket gap’ during March Madness
Dive Brief: Degree is launching the "Bracket Gap Challenge" to raise awareness around this year's NCAA Women's tournament, according to...
Gannett advertisers hit by domain spoofing, spotlighting programmatic issues
Dive Brief: Brands placing ads on Gannett properties were impacted by domain spoofing, a practice where ad inventory is misrepresented...
Tullamore Irish whiskey aims to correct common misspelling of St. Paddy’s Day
Dive Brief: Irish whiskey brand Tullamore D.E.W., owned by William Grant & Sons, has partnered with Pat LaFrieda Meat Purveyors...
How QSR marketers are riding the plant-based food wave
After years of stratospheric growth, plant-based foods are expected to continue comprising a bigger share of menus, plates and stomachs,...
Omnicom acquires digital transformation firm to boost consultancy
Dive Brief: Omnicom Group acquired digital experience consultancy TA Digital to expand its digital transformation, content management, commerce and customer...
P&G stops marketing in Russia as pressure on consumer brands intensifies
Dive Brief: Procter & Gamble will suspend all media, advertising and promotional activity in Russia in response to its invasion...
66% of brands spent more on creator marketing in past year
Dive Brief: Brands are increasingly shifting budgets to power creator-driven marketing campaigns, with 66% reporting they spent more on this...
Kraft Mac & Cheese teams with Netflix for star-studded film deal
Dive Brief: Kraft Mac & Cheese has partnered with Netflix to promote the new film "The Adam Project," starring Ryan...
Gap champions individuality, self-expression for spring push
Dive Brief: Gap today (March 8) is rolling out its spring marketing campaign centered around individuality and self-expression, according to...
