Acura rolls into metaverse with NFT, first virtual showroom
Dive Brief: Acura is introducing its 2023 Integra model with the launch of its first NFT and by opening a...
Marketing
Bushmills picks up the tab for ‘Peaky Blinders’ fans for St. Patrick’s Day
Dive Brief: Bushmills Irish Whiskey has partnered with Endemol Shine North America and Caryn Mandabach Productions for promotions tied to...
Can marketers crack the code on gaming as audiences diversify?
Gaming's climb to the top of the entertainment heap has been accelerated by the pandemic, yet marketing still feels like...
Brands invest less in promoting ads with women in professional roles, study finds
Dive Brief: Between 2020 and 2021, 58% of characters in CPG ads were female while 41% were male, according to...
Dollar Shave Club signs ‘chin-fluencer’ to NIL deal for March Madness
Dive Brief: Dollar Shave Club has signed a name, image and likeness (NIL) deal with Gonzaga University star Drew Timme,...
Degree looks to close gender ‘bracket gap’ during March Madness
Dive Brief: Degree is launching the "Bracket Gap Challenge" to raise awareness around this year's NCAA Women's tournament, according to...
Gannett advertisers hit by domain spoofing, spotlighting programmatic issues
Dive Brief: Brands placing ads on Gannett properties were impacted by domain spoofing, a practice where ad inventory is misrepresented...
Tullamore Irish whiskey aims to correct common misspelling of St. Paddy’s Day
Dive Brief: Irish whiskey brand Tullamore D.E.W., owned by William Grant & Sons, has partnered with Pat LaFrieda Meat Purveyors...
How QSR marketers are riding the plant-based food wave
After years of stratospheric growth, plant-based foods are expected to continue comprising a bigger share of menus, plates and stomachs,...
Omnicom acquires digital transformation firm to boost consultancy
Dive Brief: Omnicom Group acquired digital experience consultancy TA Digital to expand its digital transformation, content management, commerce and customer...
