Essence hosts virtual wellness event to reach people in lockdown
Dive Brief: Lifestyle media brand Essence livestreamed a free two-day virtual wellness summit last week in a pivot of its...
Marketing
Accenture buys B2B marketing agency Yesler
Brief: Accenture acquired Yesler to expand services ranging from strategy and creative to implementation and ongoing management, per an announcement....
What the coronavirus means for DTC brands
In the past several weeks, over 100 retailers — both legacy and DTC — have temporarily shuttered their doors or...
Brands recalibrate to community-building during quarantine
Experiential marketing is in freefall. From the coronavirus-related postponement of the Summer Olympics to empty commuter trains and roads, marketers...
Everything that matters this morning
https://www.youtube.com/watch?v=_QEMfPSax_M Women’s Aid launches ad to highlight rise in domestic abuse Women’s Aid is launching a campaign to highlight the...
Marketing Week Masters awards deadline extended
More than 60 CMOs and managing directors will judge the annual awards, which celebrate strategic effectiveness across the marketing world....
Coronavirus crisis takes a personal toll on marketers
From fears over job security to heightened stress, the Covid-19 lockdown is impacting marketers both personally and professionally. As the...
Eve Sleep promotes CMO Cheryl Calverley to CEO
Calverley is taking on her first general management role after a 15-year career in marketing and has been tasked with...
This is the time for us to show who we really are
https://www.youtube.com/watch?v=T3Eom0ZmkSA Virgin Media sees the coronavirus pandemic, and associated lockdown in the UK, as a time to show “who it...
