Rubicon Project, Telaria complete merger to seize on booming CTV space
UPDATE: April 1, 2020: Rubicon Project and Telaria completed their merger following stockholder approval, creating the largest independent sell-side platform...
Marketing
T-Mobile urges gratitude for ‘helpers’ on April Fools’ Day
Brief: T-Mobile is urging people to show their gratitude for "the helpers of the world" instead of pulling pranks on...
How will coronavirus pressures shape the agency in-housing debate?
Major marketers in recent years have moved more agency work in-house, stirring controversy around trust and whether internal teams can...
Consumers believe brands can lead coronavirus response, but demand practical solutions
Dive Brief: More than half of consumers believe brands are responding more quickly and effectively to the coronavirus pandemic than...
Gartner: 65% of CMOs are preparing for budget cuts
Dive Brief: The majority (65%) of chief marketing officers said they are already preparing for budget cuts due to COVID-19...
HSBC, DoSomething.org launch personal finance campaign starring ‘Black-ish’ actor
Dive Brief: HSBC Bank USA has teamed up with DoSomething.org on a campaign starring "Black-ish" star Marcus Scribner that promotes...
Adwanted buys SRDS from Kantar to support print ad sales with data
Dive Brief: Adwanted Group bought media comparison company SRDS (Standard Rate & Data Service) from Kantar Media to expand its...
Honda shifts gears with campaigns to highlight COVID-19 relief
Brief: Honda shifted its marketing and social media campaigns to reflect the challenges of the COVID-19 pandemic, building on a...
Lowe’s supplies inspiration for DIY signs to thank healthcare workers
Dive Brief: Lowe's debuted a campaign that encourages people to support first responders by building and posting signs with messages...
Stella Artois taps ‘Love Is Blind’ stars to talk romance on Instagram Live
Dive Brief: Stella Artois is kicking off a new social media campaign and contest powered by a couple from Netflix...
