Report: Amazon pulls third-party vendors from affiliate program
Dive Brief: Amazon cut third-party vendors including Skimlinks, Sovrn and CJ Affiliate from its affiliate program, AdExchange reported citing unnamed...
Marketing
Shaquille O’Neal ads drive engagement for Papa John’s
Dive Brief: Papa John's having Shaquille O'Neal on board as a spokesperson and board member is driving customer engagement for...
ANA: Marketers rise to meet coronavirus production challenges, prefer in-house work
Dive Brief: Marketers are handling creative production well despite new obstacles posed by the coronavirus, the Association of National Advertisers...
Most brands aren’t ready to win in e-commerce, report says
Dive Brief: Brands say they are not fully prepared to win in e-commerce, according to a study presented last week...
IAB: Mission-based marketing jumps 42% amid coronavirus
Dive Brief: Almost three quarters (74%) of advertising executives said the coronavirus pandemic is having a greater effect on advertising...
Chipotle turns Challenger Series into virtual gaming tournament
Dive Brief: Chipotle Mexican Grill is bringing Challenger Series, its real-world gaming tournament, online to create a virtual event, the...
Report: Airbnb pauses marketing to save $800M during pandemic downturn
Dive Brief: Airbnb halted marketing spending as it looks to save $800 million this year and offset losses from the...
Hasbro supports families staying indoors with new online resources
Dive Brief: Hasbro created a new content marketing program targeted at families looking for things to do while home during...
Mitigating the damage of mega-event cancellations due to coronavirus
The following is a guest post from Jessica Ekholm, VP analyst at Gartner. Opinions are the author's own. On Feb....
DTC coffee brand Trade brews virtual meetup in new video ad
Dive Brief: Direct-to-consumer (DTC) subscription coffee service Trade released its first video ad highlighting the joys of getting together virtually...
