CNN acquires Canopy, maker of personalized news app Tonic
Dive Brief: Media company CNN will acquire Canopy, which developed the Tonic news-reader app, in a deal where terms were...
Marketing
Nathan’s Famous upgrades tech, adds geotargeting and digital ordering
Dive Brief: Nathan's Famous is revamping its focus on technology in a move to create more targeted ads, support daily...
Pepsi sponsors global celebrity-filled streaming special for COVID-19 relief
Dive Brief: Pepsi is sponsoring a global entertainment special organized by the World Health Organization (WHO) and advocacy group Global...
The consumer after COVID-19 | Marketing Dive
In the past several weeks, retailers haven't seen much of their customers. Retailers and consumers alike remain focused on cutting...
Early lessons for marketers during the coronavirus pandemic
The spread of the novel coronavirus, which causes the illness COVID-19, continues to disrupt how people live and work, and...
Communication software brands like Zoom triple ad spending under coronavirus
Dive Brief: Ad spending from communication software brands like Zoom and GoTo Meeting reached $45 million in Q1 2020, triple...
Report: Amazon pulls third-party vendors from affiliate program
Dive Brief: Amazon cut third-party vendors including Skimlinks, Sovrn and CJ Affiliate from its affiliate program, AdExchange reported citing unnamed...
Shaquille O’Neal ads drive engagement for Papa John’s
Dive Brief: Papa John's having Shaquille O'Neal on board as a spokesperson and board member is driving customer engagement for...
ANA: Marketers rise to meet coronavirus production challenges, prefer in-house work
Dive Brief: Marketers are handling creative production well despite new obstacles posed by the coronavirus, the Association of National Advertisers...
Most brands aren’t ready to win in e-commerce, report says
Dive Brief: Brands say they are not fully prepared to win in e-commerce, according to a study presented last week...
