Gartner: 65% of CMOs are preparing for budget cuts
Dive Brief: The majority (65%) of chief marketing officers said they are already preparing for budget cuts due to COVID-19...
Marketing
HSBC, DoSomething.org launch personal finance campaign starring ‘Black-ish’ actor
Dive Brief: HSBC Bank USA has teamed up with DoSomething.org on a campaign starring "Black-ish" star Marcus Scribner that promotes...
Adwanted buys SRDS from Kantar to support print ad sales with data
Dive Brief: Adwanted Group bought media comparison company SRDS (Standard Rate & Data Service) from Kantar Media to expand its...
Honda shifts gears with campaigns to highlight COVID-19 relief
Brief: Honda shifted its marketing and social media campaigns to reflect the challenges of the COVID-19 pandemic, building on a...
Lowe’s supplies inspiration for DIY signs to thank healthcare workers
Dive Brief: Lowe's debuted a campaign that encourages people to support first responders by building and posting signs with messages...
Stella Artois taps ‘Love Is Blind’ stars to talk romance on Instagram Live
Dive Brief: Stella Artois is kicking off a new social media campaign and contest powered by a couple from Netflix...
Amazon drops out of NewFronts, joining Twitter, Digitas and Walmart’s Vudu
Dive Brief: Amazon dropped out of the Interactive Advertising Bureau's Digital Content NewFronts, which on Tuesday were bumped to the...
CVS, Olive Garden and Sam’s Club coronavirus ads rank high in likeability
Dive Brief: Consumers are responding positively to some ads that address the coronavirus, according to a new report Ace Metrix...
Report: Walmart suspends affiliate program with MagicLinks, Rakuten
Dive Brief: Walmart suspended influencer affiliate programs with social commerce site MagicLinks and e-commerce giant Rakuten, according to a report...
Cannes Lions canceled over coronavirus challenges
Dive Brief: Cannes Lions canceled its annual Festival of Creativity in Cannes, France, citing the impact of the coronavirus pandemic,...
