WPP grows at fastest pace in 20 years as experience, commerce surge
Dive Brief: WPP reported full year like-for-like revenue increased 13.3% percent in 2021, per its latest earnings report. The agency...
Marketing
Macy’s to invest $5B in social responsibility efforts
Dive Brief: Macy's announced Tuesday a commitment to spend $5 billion by 2025 on efforts to "create a more equitable...
Coors Light opens sustainable Future Mart to promote removal of plastic rings
Dive Brief: Coors Light will remove plastic rings from packaging in markets where parent Molson Coors operates, according to a...
7-Eleven deepens Rocket League partnership with in-game customization
Dive Brief: 7-Eleven is partnering with Rocket League, a video game where players use a car to play a modified...
Merrell favors fresh air over gimmicky self-care gadgets in new ad
Dive Brief: Merrell today (March 1) debuts a fresh campaign designed to debunk the gimmicky products in the self-care market...
Nike, Asos, Old Navy are most inclusive brands for Gen Z, study says
Dive Brief: Nike, Asos and Old Navy are some of the brands leading the way on inclusivity and challenging gender...
Denny’s refreshes 24/7 heritage with help of diverse TikTok stars
Dive Brief: Denny's is introducing a new brand platform called "Open for Anything" through menu collaborations with 24 TikTok content...
Volvo’s EV push around Super Bowl rolls away with 20M Twitter impressions
This month's Super Bowl broadcast was notable for showcasing six commercials for electric cars, or almost a tenth of the...
Kraft Singles squares up with Kelis on culture play
Dive Brief: Kraft Singles launched a Singles Single campaign, teaming with singer-songwriter Kelis to release a song titled "Square It"...
Gaming in-app purchases drop 35% globally after Apple’s ATT changes
Dive Brief: In-app purchase revenue for mobile games dropped 35% globally since Apple's App Tracking Transparency update in June 2021,...
