Burger King encourages people to be heroes by staying home
Dive Brief: Burger King has launched a new ad promoting its delivery app and staying home during the coronavirus pandemic...
Marketing
Toyota ad celebrates ‘Modern Family’ finale and 11 seasons of brand integrations
Dive Brief: Toyota created an ad for the final episode of the long running series "Modern Family" that pays tribute to...
Teen spending hits lowest point in nearly a decade as coronavirus concerns grow
Dive Brief: Teens tightened their budgets this spring as the coronavirus worsened and more people self-quarantined. Self-reported spending for the...
Campaign Trail: Trade Coffee’s remotely produced ad embodies creativity in crisis
Campaign Trail is our analysis of some of the best and worst new creative efforts from the marketing world. View...
CNN acquires Canopy, maker of personalized news app Tonic
Dive Brief: Media company CNN will acquire Canopy, which developed the Tonic news-reader app, in a deal where terms were...
Nathan’s Famous upgrades tech, adds geotargeting and digital ordering
Dive Brief: Nathan's Famous is revamping its focus on technology in a move to create more targeted ads, support daily...
Pepsi sponsors global celebrity-filled streaming special for COVID-19 relief
Dive Brief: Pepsi is sponsoring a global entertainment special organized by the World Health Organization (WHO) and advocacy group Global...
The consumer after COVID-19 | Marketing Dive
In the past several weeks, retailers haven't seen much of their customers. Retailers and consumers alike remain focused on cutting...
Early lessons for marketers during the coronavirus pandemic
The spread of the novel coronavirus, which causes the illness COVID-19, continues to disrupt how people live and work, and...
Communication software brands like Zoom triple ad spending under coronavirus
Dive Brief: Ad spending from communication software brands like Zoom and GoTo Meeting reached $45 million in Q1 2020, triple...
