Target sponsors Disney’s new Friday Night Movie series
Dive Brief: Disney has partnered with Target on a new Friday Night Movie initiative that aims to supply families stuck...
Marketing
Marketers predict pandemic will slow ad spend into 2021, study says
Dive Brief: Advertising and marketing executives have become more pessimistic about the effect of the COVID-19 pandemic on ad spending,...
Verizon, Honda, Anheuser-Busch have most empowering COVID-19 ads, study says
Dive Brief: Verizon's Pay It Forward is the most empowering ad with COVID-19 messaging, according to an analysis of the...
Frito-Lay’s internally produced ad highlights virus response efforts
Dive Brief: Frito-Lay debuted a new 60-second ad on "Good Morning America" last week that highlights what the brand is...
Search ad spending could plunge 29% in Q2 as marketers turn taps off
Dive Brief: Search advertising spending in the U.S. could decline anywhere between 8.7% and 14.8% in H1 2020, according to...
Natural Light hosts virtual college graduation on Facebook Live
Dive Brief: Anheuser-Busch beer brand Natural Light announced it will host a virtual college commencement ceremony on Facebook Live to...
Burger King encourages people to be heroes by staying home
Dive Brief: Burger King has launched a new ad promoting its delivery app and staying home during the coronavirus pandemic...
Toyota ad celebrates ‘Modern Family’ finale and 11 seasons of brand integrations
Dive Brief: Toyota created an ad for the final episode of the long running series "Modern Family" that pays tribute to...
Teen spending hits lowest point in nearly a decade as coronavirus concerns grow
Dive Brief: Teens tightened their budgets this spring as the coronavirus worsened and more people self-quarantined. Self-reported spending for the...
Campaign Trail: Trade Coffee’s remotely produced ad embodies creativity in crisis
Campaign Trail is our analysis of some of the best and worst new creative efforts from the marketing world. View...
