Measure twice, cut what? | Marketing Dive
The following is a guest post from Nancy Smith, president and CEO of Analytic Partners. Opinions are the author's own....
Marketing
The consumer after COVID-19 | Marketing Dive
In the past several weeks, retailers haven't seen much of their customers. Retailers and consumers alike remain focused on cutting...
IAB: Mission-based marketing jumps 42% amid coronavirus
Dive Brief: Almost three quarters (74%) of advertising executives said the coronavirus pandemic is having a greater effect on advertising...
Report: Airbnb pauses marketing to save $800M during pandemic downturn
Dive Brief: Airbnb halted marketing spending as it looks to save $800 million this year and offset losses from the...
Accenture buys B2B marketing agency Yesler
Brief: Accenture acquired Yesler to expand services ranging from strategy and creative to implementation and ongoing management, per an announcement....
Marketing Week Masters awards deadline extended
More than 60 CMOs and managing directors will judge the annual awards, which celebrate strategic effectiveness across the marketing world....
