General Motors CMO says speedy pivots are new marketing norm in coronavirus era
As the novel coronavirus started to strain U.S. hospital systems in mid-March, General Motors adjusted course to see if it...
Marketing
Coronavirus brings thorny issue of worker treatment to the marketing fore
Early in May, Tim Bray, a senior engineer at Amazon, resigned from the company, drawing a swarm of media attention....
75% of ANA members have diversity plans, but only 40% apply them to marketing
Dive Brief: Seventy-five percent of members of the Association of National Advertisers (ANA) have plans to hire suppliers with diverse...
Nintendo only brand to rank in top 10 for online, offline marketing
Dive Brief: Nintendo last year was the only brand among more than 600 to receive a top 10 ranking in...
McDonald’s will boost US marketing $100M as dining rooms reopen
Dive Brief: McDonald's plans to increase its spending on U.S. marketing by an estimated $100 million and a similar amount...
Coke’s leading marketing executive in North America is retiring
Dive Brief: The Coca-Cola Company's highest ranking marketing official in North America, Geoff Cottrill — who has been SVP of...
Peloton hits brakes on marketing as at-home fitness sells itself
UPDATE: May 7, 2020: This story has been updated to include details of the departure of Carolyn Tisch Blodgett, Peloton's head...
What does the marketing funnel look like post-pandemic?
The following is a guest post from Ken Harlan, founder and CEO at Mobile Fuse. Opinions are the author's own....
Taco Bell, Chipotle adjust marketing around Cinco de Mayo amid coronavirus
Dive Brief: Restaurant rivals Taco Bell and Chipotle launched campaigns around Cinco de Mayo, and both efforts reflect how the...
Starbucks to rev up marketing as US stores gradually reopen
Dive Brief: Starbucks next week will expand marketing activity to support its delayed spring menu as the coffee chain gradually...
