PepsiCo trims ‘nonessential’ marketing spend while focusing on growth areas
Dive Brief: PepsiCo is "reducing nonessential advertising and marketing spend to reflect the realities of the current environment," the company's...
Marketing
Building, executing and measuring an integrated marketing campaign
There is a need for businesses to use comprehensive integrated marketing campaigns that seamlessly connect channels with an impactful message....
Google mulls slashing marketing budgets in half, hiring freezes for H2
Dive Brief: Google could cut its marketing budgets by as much as half in H2, along with enacting hiring freezes...
Taking advantage of voice search marketing
Today, voice responding technology can be found practically everywhere, from docked stations using Alexa, to computers through Cortana, and to...
Marketing M&A stalls as pandemic disrupts deal-making
Mergers and acquisitions in the marketing world have mostly lagged due to the COVID-19 pandemic. First quarter activity dipped to...
P&G boosts marketing as US sales surge amid pandemic
Dive Brief: Procter & Gamble boosted its marketing spending as U.S. sales soared when shoppers began stocking their pantries with...
BMW’s esports marketing undergoes ‘major expansion’ amid coronavirus
Dive Brief: BMW signed on to sponsor five of the world's leading esports teams, the company revealed in a press...
The tricky business of retail marketing in a pandemic
Despite the surge of e-commerce in the last two decades, personal transactions remain the lifeblood of most retailers, big and...
Measure twice, cut what? | Marketing Dive
The following is a guest post from Nancy Smith, president and CEO of Analytic Partners. Opinions are the author's own....
The consumer after COVID-19 | Marketing Dive
In the past several weeks, retailers haven't seen much of their customers. Retailers and consumers alike remain focused on cutting...
