ANA: Content marketing budgets jumped before pandemic
Dive Brief: Marketers boosted their spending on content marketing in 2019 by an average of 73% over two years, per...
Marketing
Back to school? Maybe | Marketing Dive
The usual end-of-school euphoria went missing this year, as the COVID-19 pandemic sent students home to complete the semester virtually....
Kimberly-Clark taps Zena Arnold to head marketing, digital push
Dive Brief: Kimberly-Clark named Zena Arnold as chief digital and marketing officer, a new role at the consumer packaged goods...
Mini-bond marketing ban made permanent after investors lose millions
The City watchdog has announced plans to permanently ban the marketing of risky “mini-bonds” to DIY investors. Speculative mini-bonds have...
How brands can use hyperlocal marketing to bounce back and drive revenue
The following is a guest post from Collin Holmes, CEO of brand management company Chatmeter. Opinions are the author's own....
3 months in, how COVID-19 has permanently changed marketing
Even as the novel coronavirus continues to spread around the globe and civil unrest surges in the U.S., analyses indicate...
Volkswagen overhauls marketing after backlash from racist ad
Dive Brief: Volkswagen Group updated its marketing protocols and fired its agencies after backlash from a racist ad for its...
Nielsen brings gaming, extreme reality tech to shopper marketing program for CPGs
Dive Brief: Nielsen Global Connect, a division of Nielsen Holdings, unveiled a new suite of shopper marketing tools that adapts...
51% of marketing professionals expect virtual events to stick around, survey finds
Dive Brief: Twenty-five percent of marketing professionals miss "simple human contact with others on the team" and another 25% miss...
Coca-Cola eyes streaming, real-time content production in marketing restart
Dive Brief: Coca-Cola will restart its marketing efforts soon after pressing pause during coronavirus lockdowns, according to a WARC report....
