Campaign Trail: Old Spice spoofs ’80s action movies with deepfake ad
Campaign Trail is our analysis of some of the best and worst new creative efforts from the marketing world. View...
Marketing
Mondelez personalization tie-up with Innovid prioritizes CTV
Dive Brief: Mondelez on Feb. 23 named Innovid its preferred global solution for Dynamic Creative Optimization (DCO), per a press...
Wrangler enters Wild West of NFTs with Leon Bridges
Dive Brief: Wrangler is celebrating 75 years in business with a "Mr. Wrangler" campaign that centers on the metaverse and a...
TX Whiskey serves Texas cool on ice with new ad campaign
TX Whiskey, which is owned by Pernod Ricard, has teamed up with actor Scoot McNairy ("Narcos" and "Argo") for a...
Twitch unveils guaranteed ad income for select creators
Dive Brief: Twitch, which is owned by Amazon, unveiled its Ads Incentive Program (AIP), which aims to make ad revenue...
Walmart launches beauty accelerator, Walmart Start
Dive Brief: In a bid to discover up-and-coming beauty brands, Walmart will launch a beauty accelerator program dubbed Walmart Start,...
Examining the potholes and potential of branded grocery delivery
In an ideal scenario, grocers would have full control over their delivery, offering in-house, branded service with their own workers...
Why you should be taking cross-channel “phygital” shopping seriously
It's the hottest topic. The new "it" thing. You've either got it, or you don't. And after asking more than...
What the Super Bowl and Olympics taught NBCUniversal about the new era of measurement
NBCUniversal has ramped up its efforts to usher in a new era of measurement as the advertising industry grapples with...
Taco Bell’s subscription service boosted rewards members 20%
Dive Brief: Members of Taco Bell’s subscription service, Taco Lover's Pass, are three times more likely to visit a Taco...
