Publicis Media furthers DEI bets with multiyear content pact focused on streaming
Dive Brief: Publicis Media and its APX Content Ventures unit struck a multiyear deal to produce long-form content with Chicken...
Marketing
The path forward for fashion’s sustainable future may be affordability
Sustainable fashion is inherently an unnatural pairing. Seasonal trends urge shoppers to purchase new looks regularly, while eco-friendly living asks...
Smirnoff kicks off Super Bowl with watch party for remote Alaskan miners
Dive Brief: Diageo vodka brand Smirnoff is throwing a Super Bowl LVI watch party for a group of gold miners...
Google’s Topics shows the ad industry needs a better case for targeting
The following is a guest post by Debra Fleenor, founder and president of ad-ops company Adapex. Opinions are the authors'...
Google’s retail bets pay off during topsy-turvy holidays, ad revenue tops $61B
Dive Brief: Google's revenue derived from advertising sales increased 33% year-on-year in the fourth quarter to $61.24 billion, buoyed by...
Hugo Boss shifts gears with major rebranding
Dive Brief: As part of its ongoing "Claim 5" growth strategy, Hugo Boss on Wednesday announced logo updates and the...
Why 2022 shouldn’t be ‘2020, too’ for the events industry
The following is a guest post by Rachel Polin, a director at Media.Monks. Opinions are the authors' own. If you've...
Agency M&A outlook: Change is coming
With consumers rethinking their priorities, employees rethinking their jobs and marketers rethinking their rosters, it should naturally follow that agencies...
What a raft of CPG rebrands portend for marketer priorities in 2022
Even as the pandemic continues to upend daily life, there is hope that stabilization and normalization could be on the...
Data marketing spend tops $29B in US as cookie deadline looms
Dive Brief: U.S. ad spending reached $436.3 billion in 2021, a 21.6% year-on-year increase over pandemic-recessed 2020 and the strongest...
