Can retailers grab more CPG ad dollars without repeating digital media’s mistakes?
Retailers building their own platforms to sell and place ads for marketers is a business firmly in its boom period,...
Marketing
QR codes promise ad interactivity boost with growth of connected TV
QR codes have gone through the hype cycle of inflated expectations followed by sinking disillusionment that occasionally comes with innovation....
Groupon invites fans to Gronk’s house for Super Bowl party
Dive Brief: Experiences marketplace Groupon and NFL tight end Rob "Gronk" Gronkowski are giving one winner and 15 of their...
MNTN acquires QuickFrame in hopes of streamlining CTV ad production
Dive Brief: Marketing software platform MNTN acquired video creation platform QuickFrame, according to an announcement. Financial terms of the deal...
Olympic athletes encounter dinosaurs in crossover spots for ‘Jurassic World Dominion’
Dive Brief: A two-week campaign from Universal Pictures and NBC Sports is underway featuring three U.S. Olympic athletes and dinosaurs...
Twitter users tire of ‘sea of same’ from brands, report finds
Dive Brief: There is little distinction between brands on Twitter, with respondents to a survey using similar words like "playful"...
NBCUniversal deepens TikTok ties around uncertain Winter Olympics
Dive Brief: NBCUniversal and TikTok struck an agreement to bring new content and advertising experiences to the video-sharing app around...
Acura’s racing anime series aims to draw young premium drivers
Dive Brief: Acura premiered an anime series at the Sundance Film Festival to promote its Type S vehicle lineup, according...
Coca-Cola refreshes can designs to highlight flavor portfolio
Dive Brief: Coca-Cola has redesigned the packaging of its flavored products and their zero-sugar counterparts, according to a press release....
Taco Bell crowdsources fan ideas for time-loop Nacho Fries ad
Dive Brief: Taco Bell is using Twitter to crowdsource its next ad for Nacho Fries, the limited-run menu item sporadically...
