Universal, Snap host virtual concert to promote J-Lo’s ‘Marry Me’
Dive Brief: Snap and Universal Pictures hosted a first-of-its-kind virtual concert to promote the forthcoming rom-com film "Marry Me," per...
Marketing
Shake Shack hooks up with DoorDash for chicken sandwich-themed dating site
Dive Brief: DoorDash and Shake Shack are partnering on Eat Cute, a limited-edition dating site themed around the restaurant chain's...
What marketers can expect in 2022 amid continued uncertainty
As the country approaches the start of a third year under a pandemic, marketers still face a raft of new...
Dove highlights hair discrimination in latest purpose-driven effort
Dive Brief: Dove has debuted a short film that depicts the experience of Black girls and women who face discrimination...
Bush’s Beans enlists TikTok, Reels creators for Can Film Festival
Dive Brief: Bush's Beans is calling on creators to submit bean-themed content for a chance to have their video aired...
Instacart rolls out shoppable brand pages for CPGs
Dive Brief: Instacart unveiled on Wednesday new advertising capabilities for brands, including CPG brand pages that function as digital storefronts...
Bud Light brews up limited-edition NFTs to launch zero-carb beer
Bud Light is launching its first zero-carb beer, Bud Light Next, with a new nonfungible token (NFT) project and accompanying...
Michelin gamifies teen driver safety with The Sims mobile app
Michelin is urging teen drivers to be safe behind the wheel with a campaign that includes interactive content in a...
Apple’s services segment hits record $19.5B as company shakes up mobile advertising
Dive Brief: Apple's services segment, which includes advertising, grew 24% year-on-year to a record $19.5 billion for the fiscal first...
Campaign Trail: How Coke gives its 130-year-old logo contemporary flair
Campaign Trail is our analysis of some of the best and worst new creative efforts from the marketing world. View...
