Google’s Topics shows the ad industry needs a better case for targeting
The following is a guest post by Debra Fleenor, founder and president of ad-ops company Adapex. Opinions are the authors'...
Marketing
Google’s retail bets pay off during topsy-turvy holidays, ad revenue tops $61B
Dive Brief: Google's revenue derived from advertising sales increased 33% year-on-year in the fourth quarter to $61.24 billion, buoyed by...
Hugo Boss shifts gears with major rebranding
Dive Brief: As part of its ongoing "Claim 5" growth strategy, Hugo Boss on Wednesday announced logo updates and the...
Why 2022 shouldn’t be ‘2020, too’ for the events industry
The following is a guest post by Rachel Polin, a director at Media.Monks. Opinions are the authors' own. If you've...
Agency M&A outlook: Change is coming
With consumers rethinking their priorities, employees rethinking their jobs and marketers rethinking their rosters, it should naturally follow that agencies...
What a raft of CPG rebrands portend for marketer priorities in 2022
Even as the pandemic continues to upend daily life, there is hope that stabilization and normalization could be on the...
Data marketing spend tops $29B in US as cookie deadline looms
Dive Brief: U.S. ad spending reached $436.3 billion in 2021, a 21.6% year-on-year increase over pandemic-recessed 2020 and the strongest...
Miller Lite skirts Super Bowl ad block with metaverse bar
Dive Brief: Miller Lite is partnering with metaverse company Decentraland to bring a virtual bar to patrons during Super Bowl...
Unilever realigns focus on product categories amid claims it’s lost its way
Dive Brief: Unilever is reorganizing from its current "matrix structure" to focus on five category-specific business groups, each of which...
M&M’s celebrates iconic albums in packaging play following controversial rebrand
Dive Brief: M&M's is introducing packaging for its candies that pays tribute to four breakthrough musical artists, according to a...
