What’s next for advertisers as Google changes course again on cookie alternatives
For the third time, the new year means new plans for Google as it continues to alter its plan to...
Marketing
McDonald’s enlists fashion designer for Lunar New Year celebration in metaverse
Dive Brief: McDonald's is heralding the Lunar New Year with a metaverse activation designed with Opening Ceremony co-founder Humberto Leon,...
Michelob Ultra unveils streetwear line to reflect growing wellness strategy
Dive Brief: Anheuser-Busch InBev brand Michelob Ultra is partnering with advertising agency Gut Mexico City to launch the brand's first...
Accenture Interactive again bets on agency heavyweights to boost creative expertise
Dive Brief: Accenture Interactive appointed Nick Law as its global lead for design and creative tech and promoted Sarah Thompson,...
Folgers tunes in classic rock to try to perk up brand
Dive Brief: Folgers, the coffee brand from J.M. Smucker Co., is out with a new campaign that ditches its iconic...
Captain Morgan unveils smart punch bowl in time for Super Bowl
Dive Brief: Diageo's Captain Morgan brand has unveiled the Captain Morgan Super Bowl Punch Bowl, the company said in a...
More Super Bowl viewers poised to second-screen on mobile
Dive Brief: Nearly six in 10 (59%) Super Bowl viewers find it important to keep up with the game on...
Frito-Lay reimagines Salt-N-Pepa’s ‘Push It’ in Super Bowl ad for Flamin’ Hot brands
Dive Brief: PepsiCo's Frito-Lay revealed the details of its co-branded Super Bowl campaign for Doritos and Cheetos Flamin' Hot, including...
Olympics present multiple challenges for marketers beyond COVID
If it feels like it was only a few months ago we were celebrating the end of the 2020 Summer...
Timberland steps out with experiential game exploring its history
Dive Brief: VF Corp's Timberland brand and R/GA Australia have launched TimbsTrails, an immersive digital experience that invites fans on...
